Yeh, “Analytics” they can be a pain in the “butt”. But to build a successful web presence, (because we’re all about digital real estate here) You need data.
Data runs the world.
Everyone’s mining data. I’m going to be posting a more intense blog about what data can do for you and why it’s important to start capturing it. But in the meantime know this. You could go as far as to say “Data brings value”
However. . . It’s still a pain to wrap your head around (bounce rates, visits, frequency, acquisition etc.) But once those web analytics numbers start coming in they help you build a better business online.
Cause I’m all for that: Building a better business for you.