CREATIVE DIRECTOR · BRAND BUILDER
Ideas that lead.
Teams that deliver.
20+ years building brands, directing creative teams, and producing work that moves people — from strategy through to annual reports.
Contact Me
WHAT I DO
Creative Direction & Team Management
Vision, process, and leadership to take a brief from idea to great work — building and guiding creative teams at every step.
Brand Strategy
Positioning, narrative, and visual language that makes your brand coherent, recognisable, and built to compete.
Annual Reports & Books
Editorial direction and design for corporate annual reports that communicate with clarity, credibility, and purpose.
Content & Thinking
Strategy-led content and editorial planning that builds authority, trust, and brings the right clients to you.
BRANDS I’VE WORKED WITH
RECENT WORK
This is my portfolio of work.
See more on my Behance page
UWI Annual Report 24|25
The UWI St Augustine Campus’s BEYOND theme represents momentum and ambition, pushing past expectations and shaping the Caribbean and beyond. The graphic artist will create a visual and narrative identity showcasing this theme, resulting in a print and online report.
Grenada Spice Maps 24 & 25
Concepts and Communications restarted their Grenada map project in late 2023, adding advertisers, QR codes, and redesigning the layout and side with Cariacou. The project, completed in December 2024, involved reordering information and redesigning ad bubbles.
The European Chamber of Commerce T&T Website
Designed, built and maintained the online prescence of The Chamber online. Built in WordPress.
Hand Arnold Old Peardrax Brand Guides
Before Peardrax rebranded the client asked for a quick brand guide to help regional markets execute campaigns and communications. This was an iinteractive PDF sent to all CMM’s.
Grenada’s 50th Anniversay Commemorative Book
In late 2023 I was engaged by Concepts Communications to design and produce a 100 page commemorative magazine for the 50th Anniversary of Grenada’s Independence. Working with many stakeholders we came in under budget and on time. It was printed by Script J printery and the Prime Minister of Grenada was very impressed.
Developed the new Brand of CINECentral for CinemaONE
Created a brand for CinemaONE, including a logo and popcorn bucket, for their new Chaguanas location. Also designed theatre signs and enjoyed seeing the logo on the IMAX screen.
OTHER WORK
Just a small sample of work that I have done over the years.
View all on Behance →
LATEST THINKING
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Three years is not far off
Three years ain’t a long time. We still be here, hustling.
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I Walk Everyday
How often do you walk or run? I walk everyday. At least I try to. Not many know this, well my immediate family and friends, of which there are a lot, do know that I nearly died a few months back. True story, not because of the running, but because of a fused Aeortic valve…
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I’m a leader
Do you see yourself as a leader? I have always seen myself as a leader. Problem is I dont think many people see me as leadership material. That’s a perception thing and maybe I can’t change that, but given the right opportunity I have proven and been in leadership roles. The thing is everyone wants…
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It stinks! Meta’s New Ad Design Frankly Looks Terrible
Facebook advertising by Meta has entered my radar again. Prompted by a post in a SMM group that the “new” automatic enhancement options look terrible. Essentially it’s a new add-on to Facebook’s automated ad serves. It seems that they are slowly moving people away from manually creating ads with granular targeting and bid adjustments to…
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Michael Whelan and The AI Of Doom
Michael Whelan’s award winning work spans decades, now he’s faced with a new challenge, the rise of the AI art scene. Is this the end?
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Why Your Social Media Content Needs to Fit Your Brand
Social media branding is an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including branding itself. Aligning branding and social media activity can strengthen the public perception of a brand and build trust between the brand and its target audience….
