I chanced on this site/brand this weekend because they are currently embroiled in a legal battle with Caterpillar Inc. over the use of the name. You can read about it here. I truly wish them well, it’s a beautifully designed and implemented site. Shows that with a little heart you brand doesn’t need much else! Have a look. Its simple clean and evokes friendliness and approachability for a small business, it reflects the feeling of the real café. I want to go visit!!
I am currently writing about why your business needs a website with real world costs and reasons. Look out for that soon.