Facebook advertising by Meta has entered my radar again. Prompted by a post in a SMM group that the “new” automatic enhancement options look terrible. Essentially it’s a new add-on to Facebook’s automated ad serves. It seems that they are slowly moving people away from manually creating ads with granular targeting and bid adjustments to allowing Meta’s new AI to handle the promotion of the communications. In this sense all
Welcome, esteemed business leaders and entrepreneurs, to a new era of digital advertising! As technology advances and consumer behaviors evolve, it is crucial for established businesses like yours to stay ahead of the curve. In this blog post, we will explore the latest trends and strategies in digital advertising, empowering you to navigate the changing landscape with confidence and achieve optimal results for your brand. The Rise of Privacy Regulations
The social media landscape is witnessing a fierce battle as Meta’s Threads, a competitor to Twitter, gained a staggering 30 million users within its first 24 hours of launch. This rapid growth poses an existential threat to Twitter and has left Elon Musk, who acquired the platform less than a year ago, deeply concerned about the fate of his $44 billion investment. The rivalry between Meta and Twitter has sparked
TL;DR: A UX agency, what it does and what we can do for you. How this will help your business. What is UX Agency and Why Should Your Company Consider Utilising It? UX is what makes a product enjoyable to use and engaging. It encompasses the site’s look & feel, as well as how navigable the site is. It includes how intuitive it is for users to understand what they’re
Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out
What is Website Testing? Why should you test your website? Website testing is the process of analysing a website’s performance. It’s important to review your site’s content, design, and functionality. Website testing is an important step to take, as it can provide a lot of insights on your visitors. It’ll tell you more about who they are, what they want from your website and how they interact with it.Website testing
Email marketing is alive and well. The reports of its death are greatly exaggerated. There’s a host of data that shows that email is still a very important tool in any marketing strategy. It is, by no means the only tool, but its importance tends to be forgotten with “the new great thing.” Social media is of course the top and with posting to your channels and running an email
My thought for today.
TL:DR A secure, well made website can cost between US$175 to up to $US5,000. I explain what you get for those prices by doing a breakdown from doing a simple landing page to a large e-commerce site. Whilst chatting with a real estate client of mine, he shared with me an interesting insight. He said “One cannot sell real estate these days without having online real estate.” This got me
With a little heart your small brand can take on a big brand by just being genuine.