Tracy Hackshaw writes a great piece in Contact Magazine on the countries digital transformation. The data gives a good idea on where we stand and more importantly, where businesses can find opportunites.
My five top graphic design apps on my mobile device help me with my design workflows and digital content creation. In the age of mobility I find myself working off my iPhone more and more, and less on my laptop. Don’t get me wrong, big jobs like illustrations and layouts still are created using physical keyboard, display and mouse but I use my mobile device and my iPad exclusively to
Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives [embedyt] https://www.youtube.com/watch?v=gYEf8XZKlUU[/embedyt] The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you
Digital strategies OR How to start increasing business: a primer. This is part two to a two part series. Part 1 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the
Digital strategies OR How to start increasing business. This is part one to a two part series. Part 2 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the successes. Rinse.
Digital Design and Strategy is what I’m talking about today but before I get into that I would like to start at the beginning: At the end of August I left my job of over 18 years at McCann Port of Spain. It wasn’t an easy decision. In fact it was prodded along by a general shift in the industry. A shift from traditional advertising to this “new” digital focus.