Facebook advertising by Meta has entered my radar again. Prompted by a post in a SMM group that the “new” automatic enhancement options look terrible. Essentially it’s a new add-on to Facebook’s automated ad serves. It seems that they are slowly moving people away from manually creating ads with granular targeting and bid adjustments to allowing Meta’s new AI to handle the promotion of the communications. In this sense all
Social media branding is an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including branding itself. Aligning branding and social media activity can strengthen the public perception of a brand and build trust between the brand and its target audience. To achieve these synergies, marketers need to ensure that brand values and messages are reflected
Are you tired of your brand’s lackluster online presence? Well, listen up because I know exactly how to turn things around. In this blog post, I will unveil the top-secret strategies that will skyrocket your brand’s visibility and engagement. Get ready to witness the ultimate guide to dominating the digital world through effective social media advertising. 1: Crack the Code: Setting Clear Goals for Your Social Media Advertising Campaign I
TL;DR: A UX agency, what it does and what we can do for you. How this will help your business. What is UX Agency and Why Should Your Company Consider Utilising It? UX is what makes a product enjoyable to use and engaging. It encompasses the site’s look & feel, as well as how navigable the site is. It includes how intuitive it is for users to understand what they’re
Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out
Tracy Hackshaw writes a great piece in Contact Magazine on the countries digital transformation. The data gives a good idea on where we stand and more importantly, where businesses can find opportunites.
My five top graphic design apps on my mobile device help me with my design workflows and digital content creation. In the age of mobility I find myself working off my iPhone more and more, and less on my laptop. Don’t get me wrong, big jobs like illustrations and layouts still are created using physical keyboard, display and mouse but I use my mobile device and my iPad exclusively to
Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you apart from