Social media branding is an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including branding itself. Aligning branding and social media activity can strengthen the public perception of a brand and build trust between the brand and its target audience. To achieve these synergies, marketers need to ensure that brand values and messages are reflected
Discover the top 10 AI skills that can help you stay ahead in the fast-paced world of technology. Learn how to adapt and thrive in a change-fueled future with meta-skills like curiosity, creativity, resilience, problem-solving, and more.
Welcome, esteemed business leaders and entrepreneurs, to a new era of digital advertising! As technology advances and consumer behaviors evolve, it is crucial for established businesses like yours to stay ahead of the curve. In this blog post, we will explore the latest trends and strategies in digital advertising, empowering you to navigate the changing landscape with confidence and achieve optimal results for your brand. The Rise of Privacy Regulations
What is Omni Channel Marketing? Omni channels as a marketing strategy provides a consistent customer experience for companies’ customers. Omni channels marketing is a cross-channel marketing approach. It combines online and offline channels for a single unified brand experience. Defined as “the process of delivering a unified customer experience across multiple touchpoints, or channels, or methods of interaction. Comprising both a strategy and an organizational model. It integrates consumers across
TL;DR: A UX agency, what it does and what we can do for you. How this will help your business. What is UX Agency and Why Should Your Company Consider Utilising It? UX is what makes a product enjoyable to use and engaging. It encompasses the site’s look & feel, as well as how navigable the site is. It includes how intuitive it is for users to understand what they’re
Do you work in marketing? Are you struggling to capture the attention of your target audience? If so, you need to read this article to find out what you should be doing. One of the most important steps in marketing is understanding your customer. All too often, marketers get caught up in the minutiae of their work. Forgetting that they are working to create something for someone else’s use.So let’s
Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out
What is Website Testing? Why should you test your website? Website testing is the process of analysing a website’s performance. It’s important to review your site’s content, design, and functionality. Website testing is an important step to take, as it can provide a lot of insights on your visitors. It’ll tell you more about who they are, what they want from your website and how they interact with it.Website testing
Republic Bank Limited’s much needed digital banking upgrade quickly turned into a nightmare for the company. Let’s talk about it and learn from it.
So you’re in Facebook Jail, banned, restricted from liking, commenting and posting. I’ve been there recently and I’d like to relate my experience and what I’ve learned as a digital marketer. It’s correct to say that it’s becoming difficult to play virtual whack-a-mole with Facebook’s “Community standards”. There is a fine line between trampling freedom of speech and protecting the community from abuse. Unfortunately as a marketer one slip up