Threads by Meta vs. Twitter: The Battle for Social Media Supremacy Intensifies

/ July 13, 2023/ Advertising, business, Facebook, Investigations, Marketing, news, Social Media, Twitter/ 0 comments

The social media landscape is witnessing a fierce battle as Meta’s Threads, a competitor to Twitter, gained a staggering 30 million users within its first 24 hours of launch. This rapid growth poses an existential threat to Twitter and has left Elon Musk, who acquired the platform less than a year ago, deeply concerned about the fate of his $44 billion investment. The rivalry between Meta and Twitter has sparked public boycotts, explosive controversies, and even rumors of a potential MMA fight between Musk and Zuckerberg. So let’s delve into the key points surrounding this intriguing face-off.

Threads’ Remarkable Rise and Musk’s Worries

Meta’s Threads has made an impressive entrance into the social media arena by amassing an astounding user base in just 24 hours. This unforeseen growth has sent shockwaves through Twitter, leaving Musk worried that his substantial investment could go down the drain. Having recently purchased Twitter, Musk’s concerns are understandable, as the success of Threads could undermine the future of the platform he now owns.

Public Boycotts and Explosive Controversies

The intense rivalry between Meta and Twitter has resulted in public boycotts, with users taking sides and expressing their support for either platform. Additionally, explosive controversies have arisen, further fueling the tensions. The most notable incident involved a satellite mishap, which Zuckerberg blamed on SpaceX, Musk’s aerospace company. However, the motive behind this accusation remains uncertain—was it a genuine mishap or a publicity stunt to embarrass Zuckerberg?

Legal Battles and Allegations of Industrial Espionage

The competition between Meta and Twitter has escalated to the point where legal battles are being threatened. Musk, fearing the success of Threads, has threatened to sue the rival platform, alleging that it stole dozens of Twitter’s top employees and engaged in intellectual property theft. These allegations, if proven true, could have severe consequences for Meta’s reputation and legal standing. Meta, on the other hand, vehemently denies these accusations, asserting that none of Twitter’s employees have been involved in designing Threads.

Zuckerberg’s Ambition and Meta’s Copycat Culture

Mark Zuckerberg, the mastermind behind Meta, has set his sights on dismantling Twitter’s dominance and expanding his control over the social media space. His ambition knows no bounds as he aims to monopolize yet another chunk of the internet with Threads. Meta’s approach to business has been described as vulture-like, characterized by acquiring or copying competitors’ products. During a recent U.S. House Judiciary Committee hearing, internal emails from Facebook employees were exposed, revealing a culture where copying is favored over innovating. This history of copying can be traced back to Meta’s inception in 2011, when they imitated various features such as Facebook check-in deals, Karma, Pass, emoticon messages, and Instagram stories.

Celebrities and Twitter’s Recent Struggles

Threads has already managed to attract notable celebrities like Gordon Ramsay and Shakira, giving it an early boost. In contrast, Twitter has been grappling with a series of scandals and challenges. Its feud with a disabled employee who was fired for freeloading, AI companies spamming the platform, and restricted access for registered users have all contributed to Twitter’s shaky position. These recent issues have created an opportunity for Threads to gain momentum and potentially lure users away from Twitter.

Image via ArticleWallah

Integration with Instagram and Advertising Advantage

Both Meta and Twitter are vying for integration with Instagram, which presents a significant advantage in terms of user acquisition and advertising revenue. Threads can tap into Meta’s monolithic advertising machine, offering an enticing proposition for marketers. Twitter, on the other hand, has struggled to generate sufficient ad revenue, making it more susceptible to competition from Threads.

Control over User Feeds and Censorship Concerns

One of the key differentiators between Threads and Twitter lies in the level of control exerted over users’ feeds. Threads, as part of the Meta ecosystem, has the power to censor or remove content that does not align with its narrative. This creates an environment where only certain views are tolerated, stifling dissenting opinions. The potential implications for freedom of expression and the diversity of ideas are concerning, especially in an era where social media platforms hold significant influence over public discourse.

Courtesy Photo, Public domain, via Wikimedia Commons

Elon Musk’s Actions and Twitter’s Struggles

Elon Musk’s recent actions as the owner of Twitter have inadvertently shed light on the platform’s challenges. His efforts to cut costs and make Twitter a bastion of free speech have garnered attention, exposing government involvement and highlighting the pervasive censorship that occurs behind the scenes. However, these actions have also led to the departure of many of Twitter’s advertising clients, further straining the platform’s financial stability.

EU Resistance and Privacy Concerns

Meta’s release of Threads in the European Union has faced resistance due to concerns about privacy and potential monopolistic practices. The integration of Threads with Instagram raises alarm bells regarding user data collection and retention. Meta’s history of fines, such as the billion-dollar penalty imposed by the EU for unauthorized data transfers, highlights the growing power of the Facebook-Meta empire. The difficulty in deleting Threads data without deleting one’s Instagram account raises concerns about users’ control over their personal information.

JD Lasica from Pleasanton, CA, US, CC BY 2.0, via Wikimedia Commons

Meta’s Grand Plan and Manipulation of Online Discourse

Meta’s grand plan revolves around exerting control over every aspect of users’ online lives. By monopolizing social media platforms like Threads and potentially targeting Reddit’s audience, Meta aims to have unprecedented influence over what people see and how they live their lives online. This level of control raises concerns, drawing parallels to the Chinese government’s use of platforms like WeChat to censor and manipulate their citizens. The banishment of Trump from various social media platforms, including Meta’s, underscores the potential for censorship and political manipulation.

The Big Question: Should you Install Threads?

In light of the intensifying battle between Meta’s Threads and Twitter, there are valid reasons to exercise caution when considering the installation and use of Threads. Firstly, Meta’s history of vulture-like business practices, including copying competitors’ products, raises concerns about their commitment to innovation and the potential lack of originality in Threads. Moreover, the platform’s close integration with Instagram and Meta’s advertising machine may compromise user privacy and data security. The high degree of control exerted over users’ feeds and the potential for censorship create an environment where dissenting opinions and diverse perspectives may not be tolerated. Additionally, Meta’s track record of fines for unauthorized data transfers raises questions about their respect for privacy laws and user rights. Ultimately, the growing power and ambition of Meta, coupled with the potential for monopolistic practices, make it crucial to carefully consider the implications before installing or using Threads.

The battle between Meta’s Threads and Twitter intensifies as both platforms compete for social media supremacy. The rapid growth of Threads poses a genuine threat to Twitter, leaving Elon Musk concerned about the fate of his substantial investment. As an Digital Marketer, it is crucial to closely monitor the legal battles, explosive controversies, and implications surrounding user control, privacy, and censorship. The outcome of this battle will undoubtedly shape the future of social media and have far-reaching consequences for online discourse and the power dynamics within the digital realm.

This blog was written by Ian Reid. He is extremely experienced in Digital Marketing SaaS, SMMA’s, SEO and Digital Advertising. See his CV here. He consults with some of the biggest brands and works closely with large and medium sized businesses to convert leads and generate income. If you are interested in working with then get in contact here and let’s see how he can improve your digital marketing endeavors. Follow him on Twitter, Instagram and Facebook, sorry no Threads .

Share this Post

Leave a Comment

Your email address will not be published. Required fields are marked *