Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out

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Website Testing is Important to Your Marketing

Website Testing is Important to Your Marketing

What is Website Testing? Why should you test your website? Website testing is the process of analysing a website’s performance. It’s important to review your site’s content, design, and functionality. Website testing is an important step to take, as it can provide a lot of insights on your visitors. It’ll tell you more about who they are, what they want from your website and how they interact with it.Website testing

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How to get Paid Digitally

How to get Paid Digitally

The way to get paid digitally locally is best described as fragmented, but it’s not unnavigable. This is part two for my previous article on why now is a good idea to get an e-commerce site. You can read that here first. Note at the time of writing this article the Government created a “Post Covid 19 Reconstruction” committee. This committee’s mandate is to, amongst other things, help further along

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Graphic Design Apps. My top 5 & Why you should use them

Graphic Design Apps. My top 5 & Why you should use them

My five top graphic design apps on my mobile device help me with my design workflows and digital content creation. In the age of mobility I find myself working off my iPhone more and more, and less on my laptop. Don’t get me wrong, big jobs like illustrations and layouts still are created using physical keyboard, display and mouse but I use my mobile device and my iPad exclusively to

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The ODPMTT and building a Best Social Media Strategy

The ODPMTT and building a Best Social Media Strategy

What the ODPMTT disaster can teach us about doing business online. On October 10th the ODPMTT or Office of Disaster Preparedness and Management was part of TATT’S 27th ICT open forum. The title was Resilient Communications: Staying Connected During a Disaster. Mark Lyndersay of Lydersaydigital.com attended and recently reminded us via Facebook post that everything said at that meeting, especially by acting CEO Colonel (ret) Dave Williams, was lip service

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Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising may spell the death of the large ad agency and not just the creative part of an agency, but media buying as well. There has always been the fear of automation, of having an intelligent machine, or program, take over the role of making something that humans used to do before. It has happened in many industries, the car manufacturing industry for one. In fact, in recent times

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Facebook advertising: Crafting a better Facebook visual.

Facebook advertising: Crafting a better Facebook visual.

Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you apart from

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