Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out

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How to Produce a Weekly Podcast & What I Learned.

How to Produce a Weekly Podcast & What I Learned.

Producing a Weekly Podcast: “But That’s Not Important Right now“ As a weekly podcast producer, I want to share my challenges. Who wrote this anyway? I don’t consider myself a “Podcast producer” But my friend Jarrod and I decided one day to start talking on Zoom. I would then take the recordings and put them online. This in theory was an awesome idea. Doing it, that’s another story. This is

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Website Testing is Important to Your Marketing

Website Testing is Important to Your Marketing

What is Website Testing? Why should you test your website? Website testing is the process of analysing a website’s performance. It’s important to review your site’s content, design, and functionality. Website testing is an important step to take, as it can provide a lot of insights on your visitors. It’ll tell you more about who they are, what they want from your website and how they interact with it.Website testing

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Why Facebook Jail is going to become more commonplace for users in the future. And what you can do about it.

Why Facebook Jail is going to become more commonplace for users in the future. And what you can do about it.

So you’re in Facebook Jail, banned, restricted from liking, commenting and posting. I’ve been there recently and I’d like to relate my experience and what I’ve learned as a digital marketer. It’s correct to say that it’s becoming difficult to play virtual whack-a-mole with Facebook’s “Community standards”. There is a fine line between trampling freedom of speech and protecting the community from abuse. Unfortunately as a marketer one slip up

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On YouTube ads. . .

On YouTube ads. . .

After writing my last blog about Google Ads I found some interesting stats about YouTube that you may find interesting. YouTube advertising, especially on mobile is effective. There is a much higher chance your product or service will be found on YouTube. If you use one or more of these different ad types your conversion rate will go up. Remember its an engaging well written and visually appealing ad that

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Google ads Gardens: How to Grow your Digital Real Estate

Google ads Gardens: How to Grow your Digital Real Estate

Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article

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