What is Omni Channel Marketing? Omni channels as a marketing strategy provides a consistent customer experience for companies’ customers. Omni channels marketing is a cross-channel marketing approach. It combines online and offline channels for a single unified brand experience. Defined as “the process of delivering a unified customer experience across multiple touchpoints, or channels, or methods of interaction. Comprising both a strategy and an organizational model. It integrates consumers across
TL;DR: A UX agency, what it does and what we can do for you. How this will help your business. What is UX Agency and Why Should Your Company Consider Utilising It? UX is what makes a product enjoyable to use and engaging. It encompasses the site’s look & feel, as well as how navigable the site is. It includes how intuitive it is for users to understand what they’re
Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out
Republic Bank Limited’s much needed digital banking upgrade quickly turned into a nightmare for the company. Let’s talk about it and learn from it.
Why Facebook Jail is going to become more commonplace for users in the future. And what you can do about it.
So you’re in Facebook Jail, banned, restricted from liking, commenting and posting. I’ve been there recently and I’d like to relate my experience and what I’ve learned as a digital marketer. It’s correct to say that it’s becoming difficult to play virtual whack-a-mole with Facebook’s “Community standards”. There is a fine line between trampling freedom of speech and protecting the community from abuse. Unfortunately as a marketer one slip up
Transitioning your business in a post Covid-19 world. 5 ways you can do it. In this article I’m going to talk about how to make that transition from normal operations to operations in a post Covid 19 world. I read this article about gyms being a “thing of the past”. I don’t agree entirely with that broad statement, but things will change. One of the solutions offered is only allowing
The spicks and the specOf the girls on my mindWhere is the sunThat shone on my headThe sun in my lifeIt is dead. . . Bee Gees – “The Spicks and the Specks” It is dead Spec work is the best way to destroy an industry. Many would argue that “Speculative work” is the best way to get the top tier work from creatives. I’m here to tell you that
You may be thinking that now is not the best time to think about e-commerce. I think now is the best time to think about e-commerce. Here’s why.
In doing research for my blog post on why it’s important to start working on your online business here. I amassed a lot of stats and figures of consumer behaviour for the last few months during the outbreak of Covid 19. There is no doubt the Corona Virus is a game changer. It’s forcing people out of their comfort zones. People who prefered to go to the grocery now have
I wrote a blog post on social distancing and having to work from home during Covid 19. I ended up in a live discussion with my friend Maurice Burke and his panel. There were a lot of points made about the virtual collapse of the world’s education system because of Covid 19. In short just telling students to study home is just as problematic as telling employees who have never