After writing my last blog about Google Ads I found some interesting stats about YouTube that you may find interesting. YouTube advertising, especially on mobile is effective. There is a much higher chance your product or service will be found on YouTube. If you use one or more of these different ad types your conversion rate will go up. Remember its an engaging well written and visually appealing ad that
We use WhatsApp for personal use, but more and more its becoming an essential tool for businesses to connect and maintain relationships with customers.
If you are wondering how come Facebook ads seem to follow you around, here’s how: Its called Facebook Interest Targeting. As a marketer you need to know how to make it work for you. How do you know how you’ve been Facebook Targeted? If you check out my Youtube channel there’s a video I did showing how to find out how Facebook advertises to you. In fact Facebook is the
Website analytics since launch. This is for 3 months. Growth is steady with increased visits. Still most of my hits come from social media, especially Facebook. LinkedIn is not giving me the traction I would have hoped, but that’s not surprising, locally Facebook rules the roost as it were. Bounce Rate is healthy. The content that seems to be doing well is my post on proofing online posts. The post
What the ODPMTT disaster can teach us about doing business online. On October 10th the ODPMTT or Office of Disaster Preparedness and Management was part of TATT’S 27th ICT open forum. The title was Resilient Communications: Staying Connected During a Disaster. Mark Lyndersay of Lydersaydigital.com attended and recently reminded us via Facebook post that everything said at that meeting, especially by acting CEO Colonel (ret) Dave Williams, was lip service
Cheap logo design may sound like a good idea. I’m here to try to tell you otherwise. Well what do you expect for $6? There’s an old Sesame Street sketch with Kermit the Frog who interviews Prof Nucleus Von Fission who creates a “version” of the Six Million Dollar Man. For those who don’t know Sesame Street and Lee Major’s famous TV series of the 80’s should check it out. The $6 Man
Programmatic advertising may spell the death of the large ad agency and not just the creative part of an agency, but media buying as well. There has always been the fear of automation, of having an intelligent machine, or program, take over the role of making something that humans used to do before. It has happened in many industries, the car manufacturing industry for one. In fact, in recent times