Do you work in marketing? Are you struggling to capture the attention of your target audience? If so, you need to read this article to find out what you should be doing. One of the most important steps in marketing is understanding your customer. All too often, marketers get caught up in the minutiae of their work. Forgetting that they are working to create something for someone else’s use.So let’s
Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out
Republic Bank Limited’s much needed digital banking upgrade quickly turned into a nightmare for the company. Let’s talk about it and learn from it.
So you’re in Facebook Jail, banned, restricted from liking, commenting and posting. I’ve been there recently and I’d like to relate my experience and what I’ve learned as a digital marketer. It’s correct to say that it’s becoming difficult to play virtual whack-a-mole with Facebook’s “Community standards”. There is a fine line between trampling freedom of speech and protecting the community from abuse. Unfortunately as a marketer one slip up
Transitioning your business in a post Covid-19 world. 5 ways you can do it. In this article I’m going to talk about how to make that transition from normal operations to operations in a post Covid 19 world. I read this article about gyms being a “thing of the past”. I don’t agree entirely with that broad statement, but things will change. One of the solutions offered is only allowing
The spicks and the specOf the girls on my mindWhere is the sunThat shone on my headThe sun in my lifeIt is dead. . . Bee Gees – “The Spicks and the Specks” It is dead Spec work is the best way to destroy an industry. Many would argue that “Speculative work” is the best way to get the top tier work from creatives. I’m here to tell you that
You may be thinking that now is not the best time to think about e-commerce. I think now is the best time to think about e-commerce. Here’s why.
After writing my last blog about Google Ads I found some interesting stats about YouTube that you may find interesting. YouTube advertising, especially on mobile is effective. There is a much higher chance your product or service will be found on YouTube. If you use one or more of these different ad types your conversion rate will go up. Remember its an engaging well written and visually appealing ad that
We use WhatsApp for personal use, but more and more its becoming an essential tool for businesses to connect and maintain relationships with customers.