Why Your Social Media Content Needs to Fit Your Brand

Why Your Social Media Content Needs to Fit Your Brand

Social media branding is an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including branding itself. Aligning branding and social media activity can strengthen the public perception of a brand and build trust between the brand and its target audience. To achieve these synergies, marketers need to ensure that brand values and messages are reflected

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Digital Advertising Revolution: Mastering Success in 2023’s Dynamic Landscape!

Digital Advertising Revolution: Mastering Success in 2023’s Dynamic Landscape!

Welcome, esteemed business leaders and entrepreneurs, to a new era of digital advertising! As technology advances and consumer behaviors evolve, it is crucial for established businesses like yours to stay ahead of the curve. In this blog post, we will explore the latest trends and strategies in digital advertising, empowering you to navigate the changing landscape with confidence and achieve optimal results for your brand. The Rise of Privacy Regulations

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The Correct Way to do Facebook Interest Targeting

The Correct Way to do Facebook Interest Targeting

If you are wondering how come Facebook ads seem to follow you around, here’s how: Its called Facebook Interest Targeting. As a marketer you need to know how to make it work for you. How do you know how you’ve been Facebook Targeted? If you check out my Youtube channel there’s a video I did showing how to find out how Facebook advertises to you. In fact Facebook is the

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FREE Graphic Design Resources (and some not so FREE)

FREE Graphic Design Resources (and some not so FREE)

We’re talking about free graphic design resources, the secret weapon in any graphic designer’s toolbox. Graphic design professionals do a lot of conceptualising on their own. However they require some help in trying to get things done quickly. For example the designer might need a texture pattern or brush or some sort of vector that needs to be incorporated into a design. The web is full of resources, so below

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Facebook advertising: Crafting a better Facebook visual.

Facebook advertising: Crafting a better Facebook visual.

Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you apart from

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Digital Strategies. How to come up with a great plan: Part 2

Digital Strategies. How to come up with a great plan: Part 2

Digital strategies OR How to start increasing business: a primer. This is part two to a two part series. Part 1 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the

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Digital Strategies. How to come up with a great plan: Part 1

Digital Strategies. How to come up with a great plan: Part 1

Digital strategies OR How to start increasing business. This is part one to a two part series. Part 2 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the successes. Rinse.

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