Discover the top 10 AI skills that can help you stay ahead in the fast-paced world of technology. Learn how to adapt and thrive in a change-fueled future with meta-skills like curiosity, creativity, resilience, problem-solving, and more.
Do you work in marketing? Are you struggling to capture the attention of your target audience? If so, you need to read this article to find out what you should be doing. One of the most important steps in marketing is understanding your customer. All too often, marketers get caught up in the minutiae of their work. Forgetting that they are working to create something for someone else’s use.So let’s
Producing a Weekly Podcast: “But That’s Not Important Right now“ As a weekly podcast producer, I want to share my challenges. Who wrote this anyway? I don’t consider myself a “Podcast producer” But my friend Jarrod and I decided one day to start talking on Zoom. I would then take the recordings and put them online. This in theory was an awesome idea. Doing it, that’s another story. This is
Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article
My five Indesign cheats are here to help you. Using advanced searches like GREP and resizing pages with liquid pages will certainly show you the power of this Adobe app.
Website analytics since launch. This is for 3 months. Growth is steady with increased visits. Still most of my hits come from social media, especially Facebook. LinkedIn is not giving me the traction I would have hoped, but that’s not surprising, locally Facebook rules the roost as it were. Bounce Rate is healthy. The content that seems to be doing well is my post on proofing online posts. The post
Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you apart from
Website analytics since launch. This is one week in. Growth is steady with increased visits. Still most of my hits come from social media, especially Facebook. LinkedIn is not giving me the traction I would have hoped, but that’s not surprising, locally Facebook rules the roost as it were. Bounce Rate is healthy. The content that seems to be doing well is my post on proofing online posts. Unfortunately splitting
Digital strategies OR How to start increasing business: a primer. This is part two to a two part series. Part 1 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the