TL;DR: A UX agency, what it does and what we can do for you. How this will help your business. What is UX Agency and Why Should Your Company Consider Utilising It? UX is what makes a product enjoyable to use and engaging. It encompasses the site’s look & feel, as well as how navigable the site is. It includes how intuitive it is for users to understand what they’re
Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out
Tracy Hackshaw writes a great piece in Contact Magazine on the countries digital transformation. The data gives a good idea on where we stand and more importantly, where businesses can find opportunites.
If you are wondering how come Facebook ads seem to follow you around, here’s how: Its called Facebook Interest Targeting. As a marketer you need to know how to make it work for you. How do you know how you’ve been Facebook Targeted? If you check out my Youtube channel there’s a video I did showing how to find out how Facebook advertises to you. In fact Facebook is the
What the ODPMTT disaster can teach us about doing business online. On October 10th the ODPMTT or Office of Disaster Preparedness and Management was part of TATT’S 27th ICT open forum. The title was Resilient Communications: Staying Connected During a Disaster. Mark Lyndersay of Lydersaydigital.com attended and recently reminded us via Facebook post that everything said at that meeting, especially by acting CEO Colonel (ret) Dave Williams, was lip service
Digital strategies OR How to start increasing business: a primer. This is part two to a two part series. Part 1 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the
Digital strategies OR How to start increasing business. This is part one to a two part series. Part 2 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the successes. Rinse.
Digital Design and Strategy is what I’m talking about today but before I get into that I would like to start at the beginning: At the end of August I left my job of over 18 years at McCann Port of Spain. It wasn’t an easy decision. In fact it was prodded along by a general shift in the industry. A shift from traditional advertising to this “new” digital focus.