Omni Channels, Why You Need To Know about The New Digital Marketing Trend.

Omni Channels, Why You Need To Know about The New Digital Marketing Trend.

What is Omni Channel Marketing? Omni channels as a marketing strategy provides a consistent customer experience for companies’ customers. Omni channels marketing is a cross-channel marketing approach. It combines online and offline channels for a single unified brand experience. Defined as “the process of delivering a unified customer experience across multiple touchpoints, or channels, or methods of interaction. Comprising both a strategy and an organizational model. It integrates consumers across

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Google ads Gardens: How to Grow your Digital Real Estate

Google ads Gardens: How to Grow your Digital Real Estate

Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article

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Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising may spell the death of the large ad agency and not just the creative part of an agency, but media buying as well. There has always been the fear of automation, of having an intelligent machine, or program, take over the role of making something that humans used to do before. It has happened in many industries, the car manufacturing industry for one. In fact, in recent times

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