business leadership Archives

Omni Channels, Why You Need To Know about The New Digital Marketing Trend.

10, 2021
Advertising, Advice, business, digital, Marketing
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What is Omni Channel Marketing? Omni channels as a marketing strategy provides a consistent customer experience for companies’ customers. Omni channels marketing is a cross-channel marketing approach. It combines online and offline channels for a single unified brand experience. Defined as “the process of delivering a unified customer experience across multiple touchpoints, or channels, or methods of interaction. Comprising both a strategy and an organizational model. It integrates consumers across

The Facebook ConnectAmericas Challenge

11, 2017
Commentary, digital, Facebook, review, SME, Social Media, Strategy
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The Ministry of Planning and Development, the IDB and Facebook try to help local Small & Medium Sized businesses with their digital marketing.

Cheap Logo Design & Why cheap isn’t always better.

10, 2017
Advice, design, graphic design, Logo and branding, Strategy
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Cheap logo design may sound like a good idea. I’m here to try to tell you otherwise. Well what do you expect for $6? There’s an old Sesame Street sketch with Kermit the Frog who interviews Prof Nucleus Von Fission who creates a “version” of the Six Million Dollar Man. For those who don’t know Sesame Street and Lee Major’s famous TV series of the 80’s should check it out. The $6 Man

Facebook advertising: Crafting a better Facebook visual.

10, 2017
Advertising, Advice, design, digital, Facebook, How to, Social Media
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Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you apart from

Digital Strategies. How to come up with a great plan: Part 2

10, 2017
Advice, Analytics, digital, How to, lists, Strategy
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Digital strategies OR How to start increasing business: a primer. This is part two to a two part series. Part 1 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the

Digital Strategies. How to come up with a great plan: Part 1

10, 2017
Advice, Analytics, digital, How to, lists, Strategy
0 comments

Digital strategies OR How to start increasing business. This is part one to a two part series. Part 2 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the successes. Rinse.