Tag Archives: Strategy

Website Real Estate. Why a Website is a home not just an address.

Website Real Estate. Why a Website is a home not just an address.

TL:DR A secure, well made website can cost between US$175 to up to $US5,000. I explain what you get for those prices by doing a breakdown from doing a simple landing page to a large e-commerce site.  Whilst chatting with a real estate client of mine, he shared with me an interesting insight. He said “One cannot sell real estate these days without having online real estate.” This got me

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The ODPMTT and building a Best Social Media Strategy

The ODPMTT and building a Best Social Media Strategy

What the ODPMTT disaster can teach us about doing business online. On October 10th the ODPMTT or Office of Disaster Preparedness and Management was part of TATT’S 27th ICT open forum. The title was Resilient Communications: Staying Connected During a Disaster. Mark Lyndersay of Lydersaydigital.com attended and recently reminded us via Facebook post that everything said at that meeting, especially by acting CEO Colonel (ret) Dave Williams, was lip service

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Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising may spell the death of the large ad agency and not just the creative part of an agency, but media buying as well. There has always been the fear of automation, of having an intelligent machine, or program, take over the role of making something that humans used to do before. It has happened in many industries, the car manufacturing industry for one. In fact, in recent times

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Digital Strategies. How to come up with a great plan: Part 1

Digital Strategies. How to come up with a great plan: Part 1

Digital strategies OR How to start increasing business. This is part one to a two part series. Part 2 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the successes. Rinse.

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