Facebook advertising by Meta has entered my radar again. Prompted by a post in a SMM group that the “new” automatic enhancement options look terrible. Essentially it’s a new add-on to Facebook’s automated ad serves. It seems that they are slowly moving people away from manually creating ads with granular targeting and bid adjustments to allowing Meta’s new AI to handle the promotion of the communications. In this sense all
Social media branding is an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including branding itself. Aligning branding and social media activity can strengthen the public perception of a brand and build trust between the brand and its target audience. To achieve these synergies, marketers need to ensure that brand values and messages are reflected
Are you tired of your brand’s lackluster online presence? Well, listen up because I know exactly how to turn things around. In this blog post, I will unveil the top-secret strategies that will skyrocket your brand’s visibility and engagement. Get ready to witness the ultimate guide to dominating the digital world through effective social media advertising. 1: Crack the Code: Setting Clear Goals for Your Social Media Advertising Campaign I
Welcome, esteemed business leaders and entrepreneurs, to a new era of digital advertising! As technology advances and consumer behaviors evolve, it is crucial for established businesses like yours to stay ahead of the curve. In this blog post, we will explore the latest trends and strategies in digital advertising, empowering you to navigate the changing landscape with confidence and achieve optimal results for your brand. The Rise of Privacy Regulations
The social media landscape is witnessing a fierce battle as Meta’s Threads, a competitor to Twitter, gained a staggering 30 million users within its first 24 hours of launch. This rapid growth poses an existential threat to Twitter and has left Elon Musk, who acquired the platform less than a year ago, deeply concerned about the fate of his $44 billion investment. The rivalry between Meta and Twitter has sparked
What is Omni Channel Marketing? Omni channels as a marketing strategy provides a consistent customer experience for companies’ customers. Omni channels marketing is a cross-channel marketing approach. It combines online and offline channels for a single unified brand experience. Defined as “the process of delivering a unified customer experience across multiple touchpoints, or channels, or methods of interaction. Comprising both a strategy and an organizational model. It integrates consumers across
Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out
Need a logo design? Tough. I don’t do that. I build you brand. That is all. Be so informed.
Producing a Weekly Podcast: “But That’s Not Important Right now“ As a weekly podcast producer, I want to share my challenges. Who wrote this anyway? I don’t consider myself a “Podcast producer” But my friend Jarrod and I decided one day to start talking on Zoom. I would then take the recordings and put them online. This in theory was an awesome idea. Doing it, that’s another story. This is
What is Website Testing? Why should you test your website? Website testing is the process of analysing a website’s performance. It’s important to review your site’s content, design, and functionality. Website testing is an important step to take, as it can provide a lot of insights on your visitors. It’ll tell you more about who they are, what they want from your website and how they interact with it.Website testing