The Correct Way to do Facebook Interest Targeting

The Correct Way to do Facebook Interest Targeting

If you are wondering how come Facebook ads seem to follow you around, here’s how: Its called Facebook Interest Targeting. As a marketer you need to know how to make it work for you. How do you know how you’ve been Facebook Targeted? If you check out my Youtube channel there’s a video I did showing how to find out how Facebook advertises to you. In fact Facebook is the

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Graphic Design Apps. My top 5 & Why you should use them

Graphic Design Apps. My top 5 & Why you should use them

My five top graphic design apps on my mobile device help me with my design workflows and digital content creation. In the age of mobility I find myself working off my iPhone more and more, and less on my laptop. Don’t get me wrong, big jobs like illustrations and layouts still are created using physical keyboard, display and mouse but I use my mobile device and my iPad exclusively to

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The ODPMTT and building a Best Social Media Strategy

The ODPMTT and building a Best Social Media Strategy

What the ODPMTT disaster can teach us about doing business online. On October 10th the ODPMTT or Office of Disaster Preparedness and Management was part of TATT’S 27th ICT open forum. The title was Resilient Communications: Staying Connected During a Disaster. Mark Lyndersay of Lydersaydigital.com attended and recently reminded us via Facebook post that everything said at that meeting, especially by acting CEO Colonel (ret) Dave Williams, was lip service

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Cheap Logo Design & Why cheap isn’t always better.

Cheap Logo Design & Why cheap isn’t always better.

Cheap logo design may sound like a good idea. I’m here to try to tell you otherwise. Well what do you expect for $6? There’s an old Sesame Street sketch with Kermit the Frog who interviews Prof Nucleus Von Fission who creates a “version” of the Six Million Dollar Man. For those who don’t know Sesame Street and Lee Major’s famous TV series of the 80’s should check it out. The $6 Man

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FREE Graphic Design Resources (and some not so FREE)

FREE Graphic Design Resources (and some not so FREE)

We’re talking about free graphic design resources, the secret weapon in any graphic designer’s toolbox. Graphic design professionals do a lot of conceptualising on their own. However they require some help in trying to get things done quickly. For example the designer might need a texture pattern or brush or some sort of vector that needs to be incorporated into a design. The web is full of resources, so below

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Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising may spell the death of the large ad agency and not just the creative part of an agency, but media buying as well. There has always been the fear of automation, of having an intelligent machine, or program, take over the role of making something that humans used to do before. It has happened in many industries, the car manufacturing industry for one. In fact, in recent times

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