The ODPMTT and building a Best Social Media Strategy

The ODPMTT and building a Best Social Media Strategy

What the ODPMTT disaster can teach us about doing business online. On October 10th the ODPMTT or Office of Disaster Preparedness and Management was part of TATT’S 27th ICT open forum. The title was Resilient Communications: Staying Connected During a Disaster. Mark Lyndersay of Lydersaydigital.com attended and recently reminded us via Facebook post that everything said at that meeting, especially by acting CEO Colonel (ret) Dave Williams, was lip service

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Cheap Logo Design & Why cheap isn’t always better.

Cheap Logo Design & Why cheap isn’t always better.

Cheap logo design may sound like a good idea. I’m here to try to tell you otherwise. Well what do you expect for $6? There’s an old Sesame Street sketch with Kermit the Frog who interviews Prof Nucleus Von Fission who creates a “version” of the Six Million Dollar Man. For those who don’t know Sesame Street and Lee Major’s famous TV series of the 80’s should check it out. The $6 Man

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FREE Graphic Design Resources (and some not so FREE)

FREE Graphic Design Resources (and some not so FREE)

We’re talking about free graphic design resources, the secret weapon in any graphic designer’s toolbox. Graphic design professionals do a lot of conceptualising on their own. However they require some help in trying to get things done quickly. For example the designer might need a texture pattern or brush or some sort of vector that needs to be incorporated into a design. The web is full of resources, so below

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Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising and Death of Large Ad Agencies

Programmatic advertising may spell the death of the large ad agency and not just the creative part of an agency, but media buying as well. There has always been the fear of automation, of having an intelligent machine, or program, take over the role of making something that humans used to do before. It has happened in many industries, the car manufacturing industry for one. In fact, in recent times

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Facebook advertising: Crafting a better Facebook visual.

Facebook advertising: Crafting a better Facebook visual.

Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives [embedyt] https://www.youtube.com/watch?v=gYEf8XZKlUU[/embedyt] The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you

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Digital Strategies. How to come up with a great plan: Part 1

Digital Strategies. How to come up with a great plan: Part 1

Digital strategies OR How to start increasing business. This is part one to a two part series. Part 2 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the successes. Rinse.

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Why online posts need to be proofed before posting and some solutions.

Why online posts need to be proofed before posting and some solutions.

Tl:DR: An error in your online posts looks bad, you look bad, people laugh at you, you suffer, your employees suffer and everyone is sad. “Oh” you say “So what’s wrong with a little error? I’ll just fix it later, I mean it’s not like I’ve just spent thousands of dollars putting up a post on Facebook, it’s not a press ad after all!” I’m going to be blunt: “No.”

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