The Ministry of Planning and Development, the IDB and Facebook try to help local Small & Medium Sized businesses with their digital marketing.
My five top graphic design apps on my mobile device help me with my design workflows and digital content creation. In the age of mobility I find myself working off my iPhone more and more, and less on my laptop. Don’t get me wrong, big jobs like illustrations and layouts still are created using physical keyboard, display and mouse but I use my mobile device and my iPad exclusively to
What the ODPMTT disaster can teach us about doing business online. On October 10th the ODPMTT or Office of Disaster Preparedness and Management was part of TATT’S 27th ICT open forum. The title was Resilient Communications: Staying Connected During a Disaster. Mark Lyndersay of Lydersaydigital.com attended and recently reminded us via Facebook post that everything said at that meeting, especially by acting CEO Colonel (ret) Dave Williams, was lip service
Cheap logo design may sound like a good idea. I’m here to try to tell you otherwise. Well what do you expect for $6? There’s an old Sesame Street sketch with Kermit the Frog who interviews Prof Nucleus Von Fission who creates a “version” of the Six Million Dollar Man. For those who don’t know Sesame Street and Lee Major’s famous TV series of the 80’s should check it out. The $6 Man
We’re talking about free graphic design resources, the secret weapon in any graphic designer’s toolbox. Graphic design professionals do a lot of conceptualising on their own. However they require some help in trying to get things done quickly. For example the designer might need a texture pattern or brush or some sort of vector that needs to be incorporated into a design. The web is full of resources, so below
Programmatic advertising may spell the death of the large ad agency and not just the creative part of an agency, but media buying as well. There has always been the fear of automation, of having an intelligent machine, or program, take over the role of making something that humans used to do before. It has happened in many industries, the car manufacturing industry for one. In fact, in recent times
Facebook advertising requires many varied ingredients to come together to realise an ultimate digital marketing goal. Take a minute to watch this little vid. A Few Good Creatives The line that you should print and stick somewhere prominently is “We write great ads or people die.” It’s a bit extreme, to be sure, but it drives home that crafting a message and making it creative will set you apart from
Website analytics since launch. This is one week in. Growth is steady with increased visits. Still most of my hits come from social media, especially Facebook. LinkedIn is not giving me the traction I would have hoped, but that’s not surprising, locally Facebook rules the roost as it were. Bounce Rate is healthy. The content that seems to be doing well is my post on proofing online posts. Unfortunately splitting
Digital strategies OR How to start increasing business: a primer. This is part two to a two part series. Part 1 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the
Digital strategies OR How to start increasing business. This is part one to a two part series. Part 2 can be found here. TL:DR: Digital strategies, 5 things: 1. Set a goal. 2. Find out how you can achieve that goal internally, 3. Write down a strategy to get the goal 4. Keep your eye, every day, on the goal 5. Measure the failures as well as the successes. Rinse.