Some stats on e-commerce during Covid-19 infographics

Some stats on e-commerce during Covid-19 infographics

In doing research for my blog post on why it’s important to start working on your online business here. I amassed a lot of stats and figures of consumer behaviour for the last few months during the outbreak of Covid 19. There is no doubt the Corona Virus is a game changer. It’s forcing people out of their comfort zones. People who prefered to go to the grocery now have

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Education and Covid 19

Education and Covid 19

I wrote a blog post on social distancing and having to work from home during Covid 19. I ended up in a live discussion with my friend Maurice Burke and his panel. There were a lot of points made about the virtual collapse of the world’s education system because of Covid 19. In short just telling students to study home is just as problematic as telling employees who have never

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The Art of The Mandalorian

The Art of The Mandalorian

We all know Baby Yoda from Disney Star Wars The Mandalorian. via GIPHY Incidentally, Disney’s been trying to remove all Baby Yoda gifs from the internet, citing “Copyright infringement” Sorry House of Mouse, I don’t think that’s going to work. Ok so he’s stolen the spotlight. But the show on Disney+ has some of the best post credit scene artwork I have ever seen. There are a number of artists who

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Captchas are necessary.

Captchas are necessary.

Is your site protected by a Captcha? These are my results from Google reCaptcha’s plugin on my site. It has helped screen the spam bots, so I would always recommend it to my clients’ website. I am using V3. This means its transparent and non intrusive. No more clicking “I am Not a Robot” check-boxes and looking for buses and cars and traffic lights. Any attempt to spam or login

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The Power of Email Marketing

The Power of Email Marketing

Email marketing is alive and well. The reports of its death are greatly exaggerated. There’s a host of data that shows that email is still a very important tool in any marketing strategy. It is, by no means the only tool, but its importance tends to be forgotten with “the new great thing.” Social media is of course the top and with posting to your channels and running an email

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Secure your websites from hackers. . .

Secure your websites from hackers. . .

or you may end up like the Government of Trinidad & Tobago. In the last few days .gov.tt domains have all been hacked, presumably by the same entity or person. Usually its a teenager trying to win stripes in a reddit hacker thread. Jokes on you hacker kid, Trinidad Government websites have been hacked multiple times over, over the last decade. The Ministry of National Security, ironically, is the one

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On YouTube ads. . .

On YouTube ads. . .

After writing my last blog about Google Ads I found some interesting stats about YouTube that you may find interesting. YouTube advertising, especially on mobile is effective. There is a much higher chance your product or service will be found on YouTube. If you use one or more of these different ad types your conversion rate will go up. Remember its an engaging well written and visually appealing ad that

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Google ads Gardens: How to Grow your Digital Real Estate

Google ads Gardens: How to Grow your Digital Real Estate

Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article

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