Google ads Gardens: How to Grow your Digital Real Estate

Google ads Gardens: How to Grow your Digital Real Estate

Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article

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Website Real Estate. Why a Website is a home not just an address.

Website Real Estate. Why a Website is a home not just an address.

TL:DR A secure, well made website can cost between US$175 to up to $US5,000. I explain what you get for those prices by doing a breakdown from doing a simple landing page to a large e-commerce site.  A real estate client of mine shared with me an important insight when we talked about his website, which is part of a bigger brand building exercise. He said, “One cannot sell real estate

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On ecommerce. . .

On ecommerce. . .

The ecommerce industry has been experiencing steady growth over the past few years.

In fact, Statista predicts that global retail ecommerce revenue will amount to $4.88 trillion by 2021.

The Power of Email Marketing

The Power of Email Marketing

Email marketing is alive and well. The reports of its death are greatly exaggerated. There’s a host of data that shows that email is still a very important tool in any marketing strategy. It is, by no means the only tool, but its importance tends to be forgotten with “the new great thing.” Social media is of course the top and with posting to your channels and running an email

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Secure your websites from hackers. . .

Secure your websites from hackers. . .

or you may end up like the Government of Trinidad & Tobago. In the last few days .gov.tt domains have all been hacked, presumably by the same entity or person. Usually its a teenager trying to win stripes in a reddit hacker thread. Jokes on you hacker kid, Trinidad Government websites have been hacked multiple times over, over the last decade. The Ministry of National Security, ironically, is the one

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On YouTube ads. . .

On YouTube ads. . .

After writing my last blog about Google Ads I found some interesting stats about YouTube that you may find interesting. YouTube advertising, especially on mobile is effective. There is a much higher chance your product or service will be found on YouTube. If you use one or more of these different ad types your conversion rate will go up. Remember its an engaging well written and visually appealing ad that

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