How to work with your graphic designer.

How to work with your graphic designer.

How to work with your graphic designer. Or how I learned to stop worrying and let the creative weirdo do it. This was part of my speaking notes for my presentation on The Brandprint Summit held in August 2020. This blog is connected to this presentation here. So you installed Canva and are scrolling through tons and tons of templates, reds and blues, pretty stock imagery flying past, you find

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5 ways to help transition your business when they relax the Covid-19 lockdown

5 ways to help transition your business when they relax the Covid-19 lockdown

Transitioning your business in a post Covid-19 world. 5 ways you can do it. In this article I’m going to talk about how to make that transition from normal operations to operations in a post Covid 19 world. I read this article about gyms being a “thing of the past”. I don’t agree entirely with that broad statement, but things will change. One of the solutions offered is only allowing

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The Spicks & the Specs of Spec Work

The Spicks & the Specs of Spec Work

The spicks and the specOf the girls on my mindWhere is the sunThat shone on my headThe sun in my lifeIt is dead. . . Bee Gees – “The Spicks and the Specks” It is dead Spec work is the best way to destroy an industry. Many would argue that “Speculative work” is the best way to get the top tier work from creatives. I’m here to tell you that

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How to get Paid Digitally

How to get Paid Digitally

The way to get paid digitally locally is best described as fragmented, but it’s not unnavigable. This is part two for my previous article on why now is a good idea to get an e-commerce site. You can read that here first. Note at the time of writing this article the Government created a “Post Covid 19 Reconstruction” committee. This committee’s mandate is to, amongst other things, help further along

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The Art of The Mandalorian

The Art of The Mandalorian

We all know Baby Yoda from Disney Star Wars The Mandalorian. via GIPHY Incidentally, Disney’s been trying to remove all Baby Yoda gifs from the internet, citing “Copyright infringement” Sorry House of Mouse, I don’t think that’s going to work. Ok so he’s stolen the spotlight. But the show on Disney+ has some of the best post credit scene artwork I have ever seen. There are a number of artists who

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Google ads Gardens: How to Grow your Digital Real Estate

Google ads Gardens: How to Grow your Digital Real Estate

Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article

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Website Real Estate. Why a Website is a home not just an address.

Website Real Estate. Why a Website is a home not just an address.

TL:DR A secure, well made website can cost between US$175 to up to $US5,000. I explain what you get for those prices by doing a breakdown from doing a simple landing page to a large e-commerce site.  Whilst chatting with a real estate client of mine, he shared with me an interesting insight. He said “One cannot sell real estate these days without having online real estate.” This got me

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On ecommerce. . .

On ecommerce. . .

The ecommerce industry has been experiencing steady growth over the past few years.

In fact, Statista predicts that global retail ecommerce revenue will amount to $4.88 trillion by 2021.

Say No To Spec Work

This is a reblog of an awesome article about nospec. On Monday 18th May, several people received this email from a marketing company: Some of those people, like me, had applied for this job two years (… Say No To Spec Work

The Covid 19 Adventures

The Covid 19 Adventures

So for the last few weeks I’ve been live streaming myself just chatting about my experiences with living under lockdown. I try to do one once a week. Topics include: Driving during lockdown School and training during lockdown The workload I have suddenly got during lockdown Shooting the breeze during lockdown You can view the vids here.

Some stats on e-commerce during Covid-19 infographics

Some stats on e-commerce during Covid-19 infographics

In doing research for my blog post on why it’s important to start working on your online business here. I amassed a lot of stats and figures of consumer behaviour for the last few months during the outbreak of Covid 19. There is no doubt the Corona Virus is a game changer. It’s forcing people out of their comfort zones. People who prefered to go to the grocery now have

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Education and Covid 19

Education and Covid 19

I wrote a blog post on social distancing and having to work from home during Covid 19. I ended up in a live discussion with my friend Maurice Burke and his panel. There were a lot of points made about the virtual collapse of the world’s education system because of Covid 19. In short just telling students to study home is just as problematic as telling employees who have never

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