The Painless Guide To Customer Personas: The Superior Way

The Painless Guide To Customer Personas: The Superior Way

Do you work in marketing? Are you struggling to capture the attention of your target audience? If so, you need to read this article to find out what you should be doing. One of the most important steps in marketing is understanding your customer. All too often, marketers get caught up in the minutiae of their work. Forgetting that they are working to create something for someone else’s use.So let’s

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Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out

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Why Facebook Jail is going to become more commonplace for users in the future. And what you can do about it.

Why Facebook Jail is going to become more commonplace for users in the future. And what you can do about it.

So you’re in Facebook Jail, banned, restricted from liking, commenting and posting. I’ve been there recently and I’d like to relate my experience and what I’ve learned as a digital marketer. It’s correct to say that it’s becoming difficult to play virtual whack-a-mole with Facebook’s “Community standards”. There is a fine line between trampling freedom of speech and protecting the community from abuse. Unfortunately as a marketer one slip up

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How to get Paid Digitally

How to get Paid Digitally

The way to get paid digitally locally is best described as fragmented, but it’s not unnavigable. This is part two for my previous article on why now is a good idea to get an e-commerce site. You can read that here first. Note at the time of writing this article the Government created a “Post Covid 19 Reconstruction” committee. This committee’s mandate is to, amongst other things, help further along

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The Art of The Mandalorian

The Art of The Mandalorian

We all know Baby Yoda from Disney Star Wars The Mandalorian. via GIPHY Incidentally, Disney’s been trying to remove all Baby Yoda gifs from the internet, citing “Copyright infringement” Sorry House of Mouse, I don’t think that’s going to work. Ok so he’s stolen the spotlight. But the show on Disney+ has some of the best post credit scene artwork I have ever seen. There are a number of artists who

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Google ads Gardens: How to Grow your Digital Real Estate

Google ads Gardens: How to Grow your Digital Real Estate

Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article

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Website Real Estate. Why a Website is a home not just an address.

Website Real Estate. Why a Website is a home not just an address.

TL:DR A secure, well made website can cost between US$175 to up to $US5,000. I explain what you get for those prices by doing a breakdown from doing a simple landing page to a large e-commerce site.  Whilst chatting with a real estate client of mine, he shared with me an interesting insight. He said “One cannot sell real estate these days without having online real estate.” This got me

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On ecommerce. . .

On ecommerce. . .

The ecommerce industry has been experiencing steady growth over the past few years.

In fact, Statista predicts that global retail ecommerce revenue will amount to $4.88 trillion by 2021.

Omni Channels, Why You Need To Know about The New Digital Marketing Trend.

Omni Channels, Why You Need To Know about The New Digital Marketing Trend.

What is Omni Channel Marketing? Omni channels as a marketing strategy provides a consistent customer experience for companies’ customers. Omni channels marketing is a cross-channel marketing approach. It combines online and offline channels for a single unified brand experience. Defined as “the process of delivering a unified customer experience across multiple touchpoints, or channels, or methods of interaction. Comprising both a strategy and an organizational model. It integrates consumers across

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Your Complete Guide To UX Agency Digital Strategy And Its Guarantee Of Success

Your Complete Guide To UX Agency Digital Strategy And Its Guarantee Of Success

TL;DR: A UX agency, what it does and what we can do for you. How this will help your business. What is UX Agency and Why Should Your Company Consider Utilising It? UX is what makes a product enjoyable to use and engaging. It encompasses the site’s look & feel, as well as how navigable the site is. It includes how intuitive it is for users to understand what they’re

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How to Produce a Weekly Podcast & What I Learned.

How to Produce a Weekly Podcast & What I Learned.

Producing a Weekly Podcast: “But That’s Not Important Right now“ As a weekly podcast producer, I want to share my challenges. Who wrote this anyway? I don’t consider myself a “Podcast producer” But my friend Jarrod and I decided one day to start talking on Zoom. I would then take the recordings and put them online. This in theory was an awesome idea. Doing it, that’s another story. This is

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Website Testing is Important to Your Marketing

Website Testing is Important to Your Marketing

What is Website Testing? Why should you test your website? Website testing is the process of analysing a website’s performance. It’s important to review your site’s content, design, and functionality. Website testing is an important step to take, as it can provide a lot of insights on your visitors. It’ll tell you more about who they are, what they want from your website and how they interact with it.Website testing

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How to work with your graphic designer.

How to work with your graphic designer.

How to work with your graphic designer. Or how I learned to stop worrying and let the creative weirdo do it. This was part of my speaking notes for my presentation on The Brandprint Summit held in August 2020. This blog is connected to this presentation here. So you installed Canva and are scrolling through tons and tons of templates, reds and blues, pretty stock imagery flying past, you find

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