Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article
TL:DR A secure, well made website can cost between US$175 to up to $US5,000. I explain what you get for those prices by doing a breakdown from doing a simple landing page to a large e-commerce site. Whilst chatting with a real estate client of mine, he shared with me an interesting insight. He said “One cannot sell real estate these days without having online real estate.” This got me
The ecommerce industry has been experiencing steady growth over the past few years.
In fact, Statista predicts that global retail ecommerce revenue will amount to $4.88 trillion by 2021.
My five Indesign cheats are here to help you. Using advanced searches like GREP and resizing pages with liquid pages will certainly show you the power of this Adobe app.
Is your site protected by a Captcha? These are my results from Google reCaptcha’s plugin on my site. It has helped screen the spam bots, so I would always recommend it to my clients’ website. I am using V3. This means its transparent and non intrusive. No more clicking “I am Not a Robot” check-boxes and looking for buses and cars and traffic lights. Any attempt to spam or login
Email marketing is alive and well. The reports of its death are greatly exaggerated. There’s a host of data that shows that email is still a very important tool in any marketing strategy. It is, by no means the only tool, but its importance tends to be forgotten with “the new great thing.” Social media is of course the top and with posting to your channels and running an email
or you may end up like the Government of Trinidad & Tobago. In the last few days .gov.tt domains have all been hacked, presumably by the same entity or person. Usually its a teenager trying to win stripes in a reddit hacker thread. Jokes on you hacker kid, Trinidad Government websites have been hacked multiple times over, over the last decade. The Ministry of National Security, ironically, is the one
After writing my last blog about Google Ads I found some interesting stats about YouTube that you may find interesting. YouTube advertising, especially on mobile is effective. There is a much higher chance your product or service will be found on YouTube. If you use one or more of these different ad types your conversion rate will go up. Remember its an engaging well written and visually appealing ad that
Tracy Hackshaw writes a great piece in Contact Magazine on the countries digital transformation. The data gives a good idea on where we stand and more importantly, where businesses can find opportunites.