Digital Advertising Revolution: Mastering Success in 2023’s Dynamic Landscape!

Digital Advertising Revolution: Mastering Success in 2023’s Dynamic Landscape!

Welcome, esteemed business leaders and entrepreneurs, to a new era of digital advertising! As technology advances and consumer behaviors evolve, it is crucial for established businesses like yours to stay ahead of the curve. In this blog post, we will explore the latest trends and strategies in digital advertising, empowering you to navigate the changing landscape with confidence and achieve optimal results for your brand. The Rise of Privacy Regulations

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Threads by Meta vs. Twitter: The Battle for Social Media Supremacy Intensifies

Threads by Meta vs. Twitter: The Battle for Social Media Supremacy Intensifies

The social media landscape is witnessing a fierce battle as Meta’s Threads, a competitor to Twitter, gained a staggering 30 million users within its first 24 hours of launch. This rapid growth poses an existential threat to Twitter and has left Elon Musk, who acquired the platform less than a year ago, deeply concerned about the fate of his $44 billion investment. The rivalry between Meta and Twitter has sparked

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The Painless Guide To Customer Personas: The Superior Way

The Painless Guide To Customer Personas: The Superior Way

Do you work in marketing? Are you struggling to capture the attention of your target audience? If so, you need to read this article to find out what you should be doing. One of the most important steps in marketing is understanding your customer. All too often, marketers get caught up in the minutiae of their work. Forgetting that they are working to create something for someone else’s use.So let’s

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Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Why A Digital Agency is so Important Today or How to Win at Digital Marketing.

Nowadays, a company needs a digital agency. If only to keep up with the ever-changing world of marketing. Digital marketers are much more than social media managers. They are responsible for implementing marketing strategies. Strategies that align with the company’s business goals and objectives. These professionals help you develop your customer base. By focusing on customer engagement and building relationships with them through content creation. There are many companies out

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Why Facebook Jail is going to become more commonplace for users in the future. And what you can do about it.

Why Facebook Jail is going to become more commonplace for users in the future. And what you can do about it.

So you’re in Facebook Jail, banned, restricted from liking, commenting and posting. I’ve been there recently and I’d like to relate my experience and what I’ve learned as a digital marketer. It’s correct to say that it’s becoming difficult to play virtual whack-a-mole with Facebook’s “Community standards”. There is a fine line between trampling freedom of speech and protecting the community from abuse. Unfortunately as a marketer one slip up

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How to get Paid Digitally

How to get Paid Digitally

The way to get paid digitally locally is best described as fragmented, but it’s not unnavigable. This is part two for my previous article on why now is a good idea to get an e-commerce site. You can read that here first. Note at the time of writing this article the Government created a “Post Covid 19 Reconstruction” committee. This committee’s mandate is to, amongst other things, help further along

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The Art of The Mandalorian

The Art of The Mandalorian

We all know Baby Yoda from Disney Star Wars The Mandalorian. via GIPHY Incidentally, Disney’s been trying to remove all Baby Yoda gifs from the internet, citing “Copyright infringement” Sorry House of Mouse, I don’t think that’s going to work. Ok so he’s stolen the spotlight. But the show on Disney+ has some of the best post credit scene artwork I have ever seen. There are a number of artists who

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Google ads Gardens: How to Grow your Digital Real Estate

Google ads Gardens: How to Grow your Digital Real Estate

Google Ads are like planting seeds in a garden. Plants need water man. I learned a long time ago, having been given cacti over the years, at McCann, that I’m not really good at keeping plants. This is of course different from planting plants in a garden, but yeah I’m not really good with that either. You’re probably wondering where I’m going with this? If you’ve read my previous article

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Website Real Estate. Why a Website is a home not just an address.

Website Real Estate. Why a Website is a home not just an address.

TL:DR A secure, well made website can cost between US$175 to up to $US5,000. I explain what you get for those prices by doing a breakdown from doing a simple landing page to a large e-commerce site.  Whilst chatting with a real estate client of mine, he shared with me an interesting insight. He said “One cannot sell real estate these days without having online real estate.” This got me

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On ecommerce. . .

On ecommerce. . .

The ecommerce industry has been experiencing steady growth over the past few years.

In fact, Statista predicts that global retail ecommerce revenue will amount to $4.88 trillion by 2021.

I Walk Everyday

I Walk Everyday

How often do you walk or run? I walk everyday. At least I try to. Not many know this, well my immediate family and friends, of which there are a lot, do know that I nearly died a few months back. True story, not because of the running, but because of a fused Aeortic valve that was only discovered by chance. I was running and walking and feeling steadily worse

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I’m a leader

Do you see yourself as a leader? I have always seen myself as a leader. Problem is I dont think many people see me as leadership material. That’s a perception thing and maybe I can’t change that, but given the right opportunity I have proven and been in leadership roles. The thing is everyone wants to lead, no one wants to follow. Sometimes you got to step back and let

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It stinks! Meta’s New Ad Design Frankly Looks Terrible

It stinks! Meta’s New Ad Design Frankly Looks Terrible

Facebook advertising by Meta has entered my radar again. Prompted by a post in a SMM group that the “new” automatic enhancement options look terrible. Essentially it’s a new add-on to Facebook’s automated ad serves. It seems that they are slowly moving people away from manually creating ads with granular targeting and bid adjustments to allowing Meta’s new AI to handle the promotion of the communications. In this sense all

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Why Your Social Media Content Needs to Fit Your Brand

Why Your Social Media Content Needs to Fit Your Brand

Social media branding is an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including branding itself. Aligning branding and social media activity can strengthen the public perception of a brand and build trust between the brand and its target audience. To achieve these synergies, marketers need to ensure that brand values and messages are reflected

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David Carson: Revolutionizing Graphic Design in the Computer Age

David Carson: Revolutionizing Graphic Design in the Computer Age

This is another installment in a blog series called “Artists You Should Know.” In the ever-evolving world of graphic design, few individuals have left a lasting impact as profound as David Carson. With his innovative approach and avant-garde style, Carson transformed the field, bridging the gap between traditional design and the emerging realm of computer-aided graphic design. This blog post explores the remarkable influence of David Carson on the industry

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Social Media Advertising: Unleashing 8 Insanely Effective Hacks to Boost Your Online Presence!

Social Media Advertising: Unleashing 8 Insanely Effective Hacks to Boost Your Online Presence!

Are you tired of your brand’s lackluster online presence? Well, listen up because I know exactly how to turn things around. In this blog post, I will unveil the top-secret strategies that will skyrocket your brand’s visibility and engagement. Get ready to witness the ultimate guide to dominating the digital world through effective social media advertising. 1: Crack the Code: Setting Clear Goals for Your Social Media Advertising Campaign I

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